Sales Representative

W. Nushbaum
Full time
Madison, WI
Posted Date: 

About W. Nuhsbaum, Inc.
W. Nuhsbaum, Inc. is an exclusive regional dealer for Leica Microsystems selling microscopes, imaging systems, and image analysis services throughout the Great Lakes region. In business for over 35 years, W. Nuhsbaum, Inc. has developed a loyal customer base of scientists at high profile universities and related companies. Although life science research is a core customer base, W. Nuhsbaum, Inc. also has a robust business selling microscopy products to manufacturing, automotive, defense, and aerospace companies. Whether the microscope is used for production, quality control, failure analysis, or research and development, users depend on the knowledge and expertise of the employees at W. Nuhsbaum, Inc.

About This Position

W. Nuhsbaum, Inc has developed strong market share in key territories and is looking to apply proven growth strategy to the Wisconsin territory where University of Wisconsin-Madison is the primary account. This position will concentrate initially on the UW-Madison campus and the surrounding Madison area with future growth potential into western Wisconsin depending on performance. Major research institutions such as Morgridge Institute for Research, Wisconsin Institutes for Discovery, and Carbone Cancer Centers are a few of the key accounts on campus. The Madison area is heavy in Biotech and Industrial companies as well.

Future development of this position will expand to cover Stevens Point, Eau Claire, La Crosse, and Platteville as well as many other universities, private schools, and technical colleges. Expansion into biotech, industrial, and manufacturing companies in the western territory will also be considered upon development and success of this position. The territory is rich with potential and we are looking for a sales representative with a willingness to learn, a lot of energy, focus, and ambition, along with a science background to serve existing customers and continuously grow the customer base.



The Sales Representative is the primary point of contact for customers in need of support with troubleshooting software, hardware, or questions related to the operation of installed systems. Although the Sales Representative is the primary point of contact, there is an extensive network of people to assist the Sales Representative to solve problems and provide technical support to the customers.


The Sales Representative is responsible for leading the entire sales process from identifying leads and demonstrating products to closing sales and following up for support. Leads are provided by the manufacturers and W. Nuhsbaum, Inc. marketing efforts (Leica Microsystems, Hamamatsu, Media Cybernetics, etc). Leads are also generated through Sales Representative workshops, vendor shows, and networking. Throughout the sales process the Sales Representative will communicate with the customer,

schedule demonstration equipment, provide a product demonstration and complete knowledge of the products, and provide quotes and information to meet the customer expectations.


The Sales Representative will be responsible for working toward annual sales goals through lead and opportunity management. As incremental sales goals are met, the Sales Representative will receive bonuses which contribute to the total compensation.



  • BA, BS or MS degree in biology, chemistry, physics or a related scientific field
  • Experience in working with microscopes is desirable
  • Sales experience in selling products of a technical nature is desirable
  • Laboratory experience is a plus
  • Must be comfortable with numbers as pricing and quoting will be a daily routine
  • Candidate must have a valid drivers license


  • Self-motivated
  • Interested in learning about microscopes
  • Outgoing & personable
  • Able to communicate effectively
  • Detail-orientated
  • Strong technical acumen
  • Comfortable with product presentations
  • Interactive team member


Universities, hospitals, community colleges, and businesses in and around Madison area.


  • Competitive compensation package based on experience and performance
  • Car allowance
  • Cell phone
  • Business expense reimbursement


  • Health insurance
  • 401(k)
  • Paid vacation time
  • Profit sharing

W. Nuhsbaum, Inc. is an EEOC employer. To apply for this position, please send your resume and cover letter to Craig Wollschlager at